Founded in 2017, Avarta Jewellery, solves the growing demand for affordable, ethical, and modern solitaire diamond jewellery in India. While traditional diamond jewellery is often overpriced, mined unethically, and lacks transparency, Avarta Jewellery offers a refreshing alternative with lab-grown, IGI-certified solitaires that are eco-friendly and conflict-free. By focusing on clean, minimalist designs and clear pricing, Ishi makes luxury solitaires accessible to the new generation of conscious buyers who want beauty with value, trust, and responsibility